And So It Begins…

Remember all the times that I’ve talked about the English singing sensation known as Craig Bevan?

No?! Why not? What, do you think I type things here for my own personal amusement?

Okay, don’t answer that. Just go here and here so you can catch up with the conversation.

Finished? May I continue now? Okay, good. So this is what’s happening now with the Fabulosity Known As Bevan:

Local talent shines in the UK’s biggest original music competition.

Craig Bevan from Leeds has wowed the judging panel and sailed through the audition stage of Live and Unsigned. Craig will now be competing against the other most talented bands and artists in the country at the live shows of Live and Unsigned 2010 – all in a bid to be signed!

Craig battled against hundreds of auditionees to secure a spot in the live shows and now has the opportunity to prove that he is the best in the region. Acts that have made it through auditions will now take part in a live head to head battle in front of thousands of spectators and a professional judging panel to progress to the Live and Unsigned Festival at the 02 in London.

Live and Unsigned is the biggest original music competition in the UK for unsigned bands and artists. Attracting over 30, 000 entries in the past three years, it has set itself apart from its predecessors by offering and promoting originality. It’s now established as the definitive music competition for original acts and is open to all genres of music from Heavy Rock to Rap.

Chris Grayston, Events Director of Live & Unsigned explains “This competition really is worlds apart from X Factor and other TV talent contests – we’re all about originality, Live ability and credibility. We don’t accept demos or submissions and everyone auditions live. We’ve got some fantastic prizes up for grabs this year in a £60, 000 prize pool so there’s a lot of opportunity for everyone entering and not just the winners – that, along with the Festival means 2010 will be the biggest competition yet!”

All the acts that audition in the competition are battling it out for the chance to play at the Live and Unsigned Festival at the 02 in London! Which gives acts the chance to perform at the ultimate live music venue in the country. The overall winner of the competition is offered a recording and management contract with Future Music with an investment of up to £30, 000 to release their single. The winners will be crowned the UK’s best unsigned act in front of a capacity crowd on the main stage of the festival. A&R and celebrity judges last year include former Sex Pistols Manager Malcolm McLaren, pop RnB star Dane Bowers and Radio 1’s Annie Nightingale. Radio 1 DJ Greg James has already confirmed for 2010.

Acts will of course be competing for two main prizes, which include a management contract with Future Music and the opportunity to design and develop their own clothing range with Extreme State. On route the competition offers a comprehensive winners prize pool and acts will have the opportunity to win some fantastic prizes including Marshall state of the art amps, development through recording studio time in some of the UK’s finest studios and seminars and courses with ICMP. Other goodies up for grabs include an Extreme Element experience day, a year’s worth of Extreme State clothing and MUZU.TV will be contributing an all expenses paid trip to Dublin to film a music video and play at a festival.

Previous winners of the competition include Kiddo 360 who went on to pick up a Vodafone Live Award, B-Kay and Kazz who broke into the top 30 charts and last year’s winners from Glasgow The Detours who have just signed an exclusive clothing deal with Extreme.

The winners of 2010 will be thrust into the media spotlight through television, radio and the press and will have the opportunity to tour the UK. The tour involves as many as 100 gigs across the UK including the chance to perform live at some well-known festivals. One contestant who has caught the judge’s eye this year is local talent Craig Bevan, now competing in the Regional Final. Craig made it through the auditions at The Willows in Salford, Manchester amongst hundreds that queued for their turn in front of the judges. Craig is now preparing for the live show on the 7th of March at The Willows for the opportunity to progress towards the Live and Unsigned festival at the O2 in London.

For more information go to the website Or better still come down and support local talent; you can purchase tickets on the door or from Craig personally.

See? I told you that Craig was destined for wonderful things. I have unwavering faith that he is going to rock this contest like it has never been rocked before. His voice is pure wonder and his soul is pure gold. He’s going to give incontrovertible proof that nice guys can and will finish first.

So what can you do, dear denizens? If you’re across the pond where all this excitement is going down…well, first off, the white wolf is an unflattering shade of green right now. Since I can’t be there to support Craig, I’m putting it to you: Go, get your tickets, and watch him perform. Scream for him like the groupies you know you are. And if anyone tells you to pipe down, you tell ’em LobaBlanca sent you. That and a 20£ note will hopefully get the bouncers off your back (I’ll pay you back later, I promise).

Seriously, though, if you can support Craig when he performs on March 7, please do. He is all-around amazing in everything he does, but especially when he sings. And he is one of the kindest, funniest, sweetest guys out there. If anyone deserves this, it’s Craig.

So sayeth Loba. And you know Loba would never lie to you when it comes to Bevan.