I’m usually not a fan of television commercials. I quite hate them, in fact. Sometimes, though, an advertising campaign is such pure brilliance that even this Commercial Grinch can’t help but fall in love.

So it is with Snickers. First came the Super Bowl commercial, with Betty White and Abe Vigoda:

I don’t think the line “That’s not what your girlfriend says” has ever been funnier. Or oogier.

Then there’s this one, the Diva Commercial:

I’m sure that I should feel some sort of consternation that these are both slightly misogynistic in nature (dudes unable to do their dudely deeds because their hunger has turned them into old women or divas…or Abe Vigoda), but there’s something so effing funny about both these commercials that my feminist sensibilities are appeased by the laughter they invoke. Especially that Betty White commercial. She’s so freaking funny. I’ve adored her ever since I first saw her as Rose Nylund, and I love how she continues to rule the funny block like the Comedy Diva she is.