Cravenous: Music of the Heart

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There’s a funny little throw-away line from Scream 3, spoken by the director of movie-within-a-movie Stab 3, where he complains that he had to direct a horror film before he could do the classic love story that he wanted to direct. Even though Music of the Heart comes before Scream 3 in Cravenous chronology (and it’s not really a “classic love story”), I mention the line because the exact opposite is how Wes Craven ended up getting this film to direct. He basically went to Dimension and the Weinsteins and said that he would direct the third Scream film only if they gave him the opportunity to direct something non-horror.

When you have a director of Craven’s horror-cred caliber saying he’ll come back to direct another movie for one of the biggest financial boons in your production company’s history? And one that he helped to make so financially feasible in the first place? You kind of do what he asks. And that is how the Master of Horror ended up not only finally getting his wish to direct outside of the genre that he had helped redefine but also getting to direct Meryl Streep to her twelfth Oscar nomination in this decidedly non-horror movie.

Quick bits of trivia first: The film is based on the true story of violinist and music teacher Roberta Guaspari and her efforts to teach violin lessons to inner-city children in Harlem. The movie came on the heels of, and was basically a remake of a 1995 documentary on Guaspari and her students, Small Wonders. Craven saw the original documentary and found it so poignant that he wanted to make a film of it. Interestingly/sadly enough, at the time that he started making the film, Guaspari’s program had been yet again defunded. This film apparently helped reinstate funding through the attention it brought the program. Pamela Gray wrote the screenplay for the movie, which was originally titled 50 Violins. Gray hasn’t written a lot, but I would like to point out for my own geeky delight that she wrote the episode “Violations” for Star Trek: The Next Generation. It’s a rather dark episode, but it also prominently features Dr. Crusher, so thank you for that.

Believe it or not, Meryl Streep was not the original choice to portray Roberta Guaspari. Madonna was originally supposed to play her. However, she left the project over “creative differences” with Craven. At the time, she was said to be moving on to topline with Goldie Hawn in the movie version of Chicago.

[Loba Tangent: Sweet baby meat Jesus, I’m so glad that this version of Chicago didn’t happen.]

Streep agreed to pick up the role abandoned by Madonna and went on to learn how to play the violin for the movie. She actually learned to play Bach’s Concerto for 2 Violins for the film. And this is part and parcel of why Meryl Streep has been nominated for an Oscar 19 times.

The rest of the cast is familiar but relatively B-List in comparison with Streep, which is by no means a dig against any of the rest of the cast. Practically all of Modern Hollywood is going to come up B-List against Streep. The only one close to Streep’s level in this film is Angela Bassett, returning for her third role in a Craven production. Other familiar faces are Cloris Leachman, Aidan Quinn, Gloria Estefan (in her first acting role), Jane Leeves, Jay O. Sanders, Kieran Culkin, and violinists Isaac Stern, Itzhak Perlman, and Arnold Steinhardt playing themselves (along with a cavalcade of several other famous violinists and fiddle players for the big concert scene at the end). As for the children in the film, many of them were actual students from Guaspari’s classes. When I realized this, I was a lot more lenient on some of their stilted performances. Child actors are fine, but it’s something special to have kids from the actual story, who know how to play the violin and give pretty decent acting performances, all things considered.

I have to admit that when the film first started, I was struck and disturbed by its somewhat made-for-Lifetime feel. For a movie about beautiful music, the beginning refrain struck several sour chords with me. It took a good half hour for me to finally settle into the film’s groove, only to find that Craven and Gray switched chords in mid-performance. The movie is separated into two distinct parts: A first part that lays the foundation for the second, and IMHO, superior part of the film. The first part gets better and has small strengths and surprising moments of compassion and beauty, but the second half of the film is its strength. It’s also quite documentary-esque, speaking back to the origins of this film. Roger Ebert also noted this change in style in his review of this film, which was quite lovely, actually. My favorite part is what he said of Craven’s role as this film’s director:

The movie was directed by Wes Craven, known for his horror films (“Scream,” “A Nightmare on Elm Street”), and he may seem like a strange choice for this material. Not at all. He is in fact a cultured man who broke into movies doing horror and got stuck in the genre; he’s been trying to fight his way free from studio typecasting for 20 years, and this movie shows that he can get Meryl Streep to Carnegie Hall just as easily as a phantom to the opera.

Craven does, indeed, prove his worth as a director beyond the realms of the phantasmagorical and horrific. His style is direct, keenly focused on telling the story without ostentation, but instead with honesty and simplicity. The tale itself is wrought with enough emotion and pathos, and Craven had the wisdom to let that shine through on its own, without any additional embellishment. He also clearly had the wisdom to let his star shine on her own, knowing that Streep would bring truth to her role in her own inimitable way. In interviews about the film, Streep confessed that she had never seen any of Craven’s other films, and Craven stated that he had to have a “rather lengthy erudite conversation” with Streep to convince her to consider the role (and also that Streep called him out for the fact that her daughters had watched Scream and were afraid to sleep in their house for several nights…personally, I think that should have worked in Craven’s favor, speaking to his acumen as a master of his trade).

The bottom line is that this movie was a glitch in several regards. Die-hard Craven fans typically ignore it because it’s not horror. Non-horror fans typically overlook it because Craven’s name was so synonymous with horror that they must form immediate negative opinions about the film that ultimately are quite untrue. Yes, the movie tipples into saccharine territory now and again. Yes, it proves stereotypical at times, but it also moves beyond the stereotyping to showcase the diversity of life in the Harlem neighborhoods in which this tale occurs. Craven started his own career in the heart of New York City after he divorced his first wife and pursued his dream of becoming a director. He knew that beneath the gritty facade of the city, there was a depth of diverse beauty to be found if one looked closely enough. With Music of the Heart, Craven took us in for that deeper look and what he showed us was an unanticipated masterpiece.

Flashback Friday: The Pepsi Generation

I should place this disclaimer right at the top of this week’s flashback: I don’t really like any plain cola anymore. Coke is too fizzy and Pepsi is too syrupy. Really, the only thing either is good for is as a partner for rum or vodka. Actually, though, I kind of prefer my rum with Dr. Pepper and my vodka with ice.

Even though I might not like either cola now, I can tell you that there was definitely one clear winner in my mind back in the day. Wanting to buy the world a Coke aside, I’d have to say that Pepsi was the one that owned the advertising crown during my misspent youth.

After all, they were the ones who succeeded in convincing us that Pepsi was “the choice of a new generation.”

Talk about a brilliant marketing ploy there. Take a campaign from the 60s (that was when “The Pepsi Generation” was first introduced as a concept), snazz it up a little bit, and proceed to convince an entire generation of impressionable kids and teens that theirs is a generation that belongs to one particular brand name? Nice.

And how do you accomplish this? Through a series of commercials that feature such hot-at-the-moment stars like Marty McFly and the Bedazzled Glove himself, Michael Jackson.

[youtube http://www.youtube.com/watch?v=BFEQ7aH7JDQ&w=640&h=480]

Fox advertised for regular Pepsi for a while before the company switched him over to their more “adult” Diet Pepsi campaign, pairing him with the likes of a pre-NYPD Blue Gail O’Grady…

[youtube http://www.youtube.com/watch?v=grP6QeIjVjU&w=640&h=480]

[youtube http://www.youtube.com/watch?v=N0Hkqh1IAsQ&w=640&h=480]

Recognize the little MJ in the second commercial in this collection? That would be Carlton Banks himself, Alfonso Ribeiro. Of course, not long after this video was made, he would get his first big break as Ricky Schroder’s token friend of color on the otherwise decidedly Caucasian sitcom Silver Spoons.

Pepsi relied heavily on Michael Jackson’s powerful persuasive presence in their marketing campaigns throughout most of the 80s and early 90s. But things started getting a little awkward toward the end of their relationship…what with Jackson incurring ever more negative scrutiny for his strange behavior. So Pepsi decided that it might be time to find a replacement spokesperson, just in case Jackson’s personal peccadilloes proved to be more harmful to their advertising relationship than Pepsi nearly immolating Jackson during one of their earliest commercial shoots.

So who would they turn to as a less controversial performer? Why, Madonna, of course! That’s right, Pepsi tried to tame Madonna and make her palatable to play in Peoria. They made a deal with her that would allow them to debut her song “Like A Prayer” for the first time on television through a 2-minute commercial that was pretty much Pepsi’s attempt to duplicate the marketing success they’d had at the beginning of their contract with Jackson. I swear, there are a couple of sets from the Madonna commercial that look like they were recycled from previous MJ shoots.

[youtube http://www.youtube.com/watch?v=h8qtsUaoVak&w=640&h=480]

But then Madonna had to ruin it all when she stripped down to her slip and jiggled about on a hillside lined with burning crosses right before dry-humping a Black Jesus on a church pew. The pope got his papal panties in a bunch, religious groups threatened to boycott Pepsi, and the company panicked and revoked their contract with the Material Girl because she was simply too controversial. So they went back to MJ. Yeah, because there was a controversy-free singer.

Don’t cry for Madonna, though. She got to keep the $5 million that Pepsi paid her for her contract. Not a bad price, if you think about it, for such high-profile global publicity.

No such thing as bad publicity, right? Right.

I know that Pepsi still pulls in big names for their marketing campaigns. I just don’t know who any of those names are anymore. Coke still tries as well, I guess. They’ve got those big fluffly polar bears…because, you know, when I think fizzy-up-my-nose cloying sweet cola, I immediately think polar bears.

Actually, now that I think about it, I do immediately think of polar bears. Whatdya know…advertising does work after all.